Concept phase

Andrea Govi, Matteo Gullo,  Antonio La Marca

Recent news reveals that in 2018 there are more than 4 billion people around the world using the internet. More than 3 billion people around the world now use social media each month, with 9 in 10 of those users accessing their chosen platforms via mobile devices.


These data don’t reveal only a change in our habits, but in general a change in our relation with the others. Our approach to the people that surround us is permanently filtered by internet, there is no surprise, no discovery, the meeting today is the investigation mediated by a screen.


The project becomes a challenge to investigate, through a temporary event design, our physical relation with other human beings. The club becomes the perfect experimental and liquid space to explore the need of the millennials to have relations with the others, to physically meet other people, to gather in a crowd as in the past.